Sumitava Mukherjee


Assistant Professor
Judgment & Decision Making

MS 620, IIT Delhi, Haus Khas, New Delhi 110016, India

Phone: 011-2654 8423 / 011-2659-7431


Representative Publications
  • Mukherjee, S. (2019). Revise the belief in loss aversion. Frontiers in Psychology 10:2723 doi: 10.3389/fpsyg.2019.02723
  • Mukherjee, S., & Sahay, A. (2018). Nocebo effects from negative product information: when information hurts, paying money could heal. Journal of Consumer Marketing, 35(1), 32-39
  • Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89.
Multi-lab Large scale studieS
  • Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, B., …, Mukherjee, S., …, & Wollbrant, C. E. (2017). Registered Replication Report: Rand, Greene & Nowak (2012). Perspectives on Psychological Science, 12(3), 527-542. doi: 10.1177/1745691617693624 [PDF]
  • Tybur, J.M., Inbar, Y., Aarøe, L., … Mukherjee, S., …Žeželjll, I. (2016). Parasite Stress and Pathogen Avoidance Relate to Distinct Dimensions of Political Ideology Across 30 Nations. Proceedings of the National Academy of Sciences, 113(44), 12408-12413. doi:10.1073/pnas.1607398113

Dr. Sumitava Mukherjee is an Assistant Professor at Department of Humanities and Social Sciences. His research group focuses on cognitive insights into human judgment, decision making and behavioral economics with implications for science and technology, with the recent focus on algorithms and digital technology.  Mukherjee started which is a research and outreach portal on the interface between judgment and decision making with digital technologies dedicated to his current interest.  His previous research has critically examined different popular theories in decision making and found applications for contemporary issues of society. Among some salient inputs, he had linked attentional mechanisms to decision making and challenged the core assumptions of Unconscious Thought Theory (UTT), suggested a general purpose information selection heuristic for complex decision problems (sub-sampling heuristic) and shown that attentional scope can potentially underlie diverse context effects on prosocial monetary donations. His more recent insights have been in valuation where he argued that the celebrated concept of loss aversion in behavioral economics is magnitude dependent and thus called in question how we value gains versus losses. Mukherjee is a member of the Society for Judgment and Decision Making (SJDM), Association for Psychological Science (APS), prior professional member in Association of Computing Machinery (ACM), National Academy of Psychology (NAOP) India, and a life member of the Indian Science Congress. He had been an executive committee member of NAOP India and of Cultural Evolution Society. Dr. Mukherjee’s work has been published in multiple journals that include Judgment and Decision Making, PNAS, Journal of Consumer Marketing, Frontiers in Psychology, and Cognitive Processing. He was awarded the Emerging Psychologist award in 2014 by NAOP India, the Outstanding researcher award by Indian Institute of Technology Gandhinagar in 2014 and the Young Psychologist award in 2020 by NAOP India for his contributions academically and professionally. He is a reviewer for multiple journals in the areas of cognitive psychology, decision making and management along with being an associate editor of Frontiers in Psychology. His academic background is in cognitive science and computer engineering.

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